01
Hold to log
Done is not a checkbox. Logging a day is a press-and-hold — long enough to mean it. Release early and nothing counts. The streak only moves when your thumb commits.
Habit & quit tracker · iOS
One habit. Every single day.
Gentle habit apps are too easy to ignore. Spurly isn’t. Commit to one thing and it texts you daily — Coach, Tough Love, or Bully — written against your record, never repeated. Hold to log. Miss, and you’ll hear about it.
iOS 16.2+ · free
9:41
01the app
don’t fold tonight
dev
left to log3:41
14
Cute streak.
Shame if today
ate it.
Shame if today
ate it.
day streak
M
T
W
T
F
S
S
HOLD TO LOG
6:02
Tuesday, June 30
S
Spurlynow
Gym in 22 min. ‘Too tired’ won’t fly.
9:14
Tuesday, June 30
NO SNACKINGHOLDING
47:12I FOLDED
live activity — lock screen
Pick how hard it pushes
you can change this anytime
Coach
Day 14. Steady is the whole trick. Same time tonight.
Tough Loveselected
Day 14. You folded at 15 last time. Not this time.
Bully
It’s 6am and I’ve done my job. Yours has a barbell in it.
what the bird got right
No green bird. Just a streak you can’t lie to.
Duolingo hooked half a billion people on a streak — for a language they can’t speak a word of. The trick works. The target’s wrong.
Spurly points it at the thing you’ve sworn you’ll start tomorrow — every tomorrow, for years. Same streak. One that finally counts.
No bird. Just me,
and your record.
the daily text
One message a day. Written like a person.
Not a template with your name pasted in. Written fresh each morning against your actual record — it remembers its last 14 texts, never repeats itself, and follows hard rules it can’t break. You see exactly what it reads.
You pick when it lands — after work, midday, right after dinner. One text, at your hour. You read it once, and it’s usually right.
on the lock screen
Quitting something? It watches the whole window.
Start a session and a live countdown sits on your lock screen. There’s one way out early — a button that says I FOLDED.
Giving up becomes a confession instead of an absence. Pressing it costs more than skipping ever did.
you set the heat
Coach. Tough Love. Bully. Your call.
Three registers, differentiated by voice, not color. Coach keeps it level. Tough Love sharpens it. Bully says what your friends are already thinking.
live rebuild of the app UI — every screen on the real brand
02the engine
It doesn’t remind you. It remembers you.
Every morning it reads your whole record — streak, personal best, when you last missed, what it has already said — then writes one line, fresh, in the tone you chose.Every morning it reads your whole record, then writes one line, fresh, in the tone you chose. A lot goes in. One text comes out.
tap a tone to pin it
what it reads
StreakDay 12
RecordBest 27
Last miss9 days ago
ToneTough Love
MemoryLast 14 sent
Spurly
6:00 am
what it sends
S
Spurly6:00 AM
Day 12. Your best is 27. This is the stretch where it slipped last time.
03the mechanics
02
One mercy a week
Miss a day and the streak breaks. Except once a week, Spurly covers you — automatic, and it tells you it happened. One freeze, no banking, never negotiated.
03
The fold has a memory
Press I FOLDED and it’s over — no lecture, the countdown just ends. But the fold lands on your record, and the engine reads that record every morning: your last miss, the weekday it happened, how long ago. Fold on a Tuesday and some Tuesday it comes back up.
04the habits
One habit. The one you keep dodging.
Spurly runs one habit at a time — build one or quit one. Not a dashboard of fifty trackers you’ll abandon by Friday; just the one that’s actually yours. A sample of what you could aim it at:
Not on the list? Name it.
I’ll hold you to it.
05the ask